Jan 15
Customers are a company’s primary asset, as they are solely responsible for every penny of revenue. As marketing activities become more precisely targeted to consumers through direct and interactive forms of communication, customer profitability takes on a central role in the development of marketing strategies. Nowadays, customer-profitability analysis become very important – especially for companies that embrace customer relationship ideas. Without it, the interpretation of CRM failures or successes are mere speculation.
The two essential ingredients of every customer profitability analysis are customer acquisition and service costs. Like product costs, sales/marketing/service costs are also collected in accounts separate from customers, even when they result from direct company/customer interactions.
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Popularity: 4% [?]
Dec 20
Since holiday is coming, I want to post something different; somthing not quite useful
This is an excel file and is quite brilliant work of art!
Either the person who did this is an Excel freak or he just did not know what to do with his time all day, but his art work is worth looking!!
To see his work of art, please do the following:
1. Open the attachment Village.xls
2. Select all cells (or press CTRL+A)
3. Go to format, row, and height & insert 15.33
4. Go to format, column, and width & insert 2.4
5. Admire the result. Absolutely Brilliant!!!!
Download:
Excel Freak on Village
Popularity: 3% [?]
Dec 18
There are people who sometimes just blow up their interview. It might be that they forget not to say anything negative about their past work experience perhaps, even if their last boss was the worst on earth. Or perhaps because the question given were just so hard to answer.
However, there are also people who are just so good that we want them to come for the second interview. For that reason, we would need to write an invitation letter. Below is a microsoft word letter template for interview invitation. Read the rest of this entry »
Popularity: 5% [?]
Dec 13
Many people would favor the financial section when it comes to a business planning. Well, the truth is, lender and most equity investors, want to know not only about your business financial positin, but also about the personal financial profile of the business owners. It’s quite easy to see if a person has no clue as to what they are doing by looking at the profile.
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Popularity: 4% [?]
Dec 06
An important market factor is “buyer behaviour”; how do buyer’s want to purchase the product? Do they prefer to buy from retailers, locally, via mail order or perhaps over the Internet? Another important factor is buyer needs for product information, installation and servicing. Which channels are best served to provide the customer with the information they need before buying? Does the product need specific technical assistance either to install or service a product?
This is where you should begin to think carefully about your Channel Strategy.
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Popularity: 2% [?]
Dec 04
Your website plan has been approved. Now it is your job to implement the idea. However, before you invest efforts in implementation, you need substantive user feedback early in the development process. You need to facilitate communication within development team and between the development team and customers You also need to design, create, test and communicate the user interfaces.
In short, you need to build a prototype. In this post, you can download a Microsoft Visio web prototyping template.
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Popularity: 5% [?]
Nov 30
The balance sheet has served business managers since its inception in 1868 as a way to summarize the results of double entry accounting. It is the most familiar financial tool the world over and the first building block in a financial education. The elements used to construct a balance sheet and present it in a report are standard across all industries, businesses, and geographies. In many ways, this familiarity has caused the balance sheet to be under appreciated
The Projected Balance Sheet measures the growth of the business over a particular period, usually a year. It shows where the money came from (share capital, generated profit, loans, etc) and on what it was spent (fixed assets, stocks, debtors, cash reserves, etc) over a given period.
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Popularity: 6% [?]
Nov 22
Many of us probably has been told that a car is an asset and being encourage to buy wehn we can pay for it. That’s why it is had to understand why leasing, which involves monthly payments for something you do not own.
For many drivers, leasing allows them to drive a better car than they can actually afford to buy. Many consider the obvious benefit of leasing is the instant gratification of an affordable new car every three years or so. There is also some economic consideration. The term of the average lease is shorter than that of the average loan. It allows us to move onto the next car more quickly, and payments tend to be more affordable than loan payments.
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Popularity: 4% [?]
Nov 15
For any business to success, it will require efficiency on its advertising. Even when a business may still low on its resources, it cannot afford to negate the need to advertise. Though there are many modes of advertising such as posters, certificates, brochures etc, flyer is still consider as the most affordable yet effective means of beginning any business advertising campaign.
Begin with basic software like Microsoft Word. You can use free MS Word Flyer templates I provide below. You can see that the pages are organized with boxes and borders. You can include several different levels of information on a single page by enclosing separate material in a box or border. Read the rest of this entry »
Popularity: 17% [?]
Nov 07
Someone who is trying to start a new business often wonders, “At what point will I break even?†A break even point (BEP) is the point where costs are exactly equal to sales/revenue. At this point, the business makes no profit and yet doesn’t suffer from loss either. The break even point indicates the level of sales needed to just to cover costs. Sales above this point will result in profit, vice versa.
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Popularity: 16% [?]
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