Ms Office Tune Up

The Case:
SWOT (strengths, weakness, opportunities, threats) analysis is a framework in situational analysis to review an organization’s strategy. It is straightforward yet powerful in giving insights into current and potential issues of an organization. Now you want to use this framework to strenghthen your business plan.

Tune Up:

Strengths refer to the unique resources or strong capabilities that create value for the customer and strengthen the competitive position of the firm organizations.

Weakness are things done poorly or not done at all and it can include necessary resources an organization does not possess, deficiency in expertise, inaccessibility to technology or skills, mediocre service offerings, or the inferior geographical location of an organization

Opportunities are positive trends in the external environment factor. In particular, they are the desirable factors that correspond to the reason for the organization to exist and prosper. These opportunities reflect the potential you can realize through implementing your marketing strategies.

Threats are negative trends in the external environment factor. To be specific, threats are challenges posed by an unfavorable development that can result in declining profits or revenues. The most common threat is competition, whether existing or potential.

You can use the following template to record your business SWOT potrait. It contains of Business Planning Checklist and Competitive Analysis using SWOT.

Download:
Business Planning with SWOT template - MS Excel 2003 (7kb)

Feel free to make your own criteria. In addition to what have been stated in the template, you might need to add your business strength based on the following criteria:

• Positive characteristics of everyone involved in the running of the business, including their knowledge from their education, skills and credentials from their working experience, contacts, backgrounds, reputations.
• Tangible assets such as available capital, equipment, credit, established customers, existing channels of distribution, copyrighted materials, patents, information and processing systems, and other valuable resources within the business.
• Organizational culture, which are the shared beliefs, values and behavior in an organization because culture can affect strategy, especially evident in service industries.

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